Your business is unique and your needs may vary depending on where you're at on your eCommerce journey. Below is a list common services but it's always best for us to discover more about your needs with a free consultation.
We'll start by spending some time to better understand your customers and define the type of visitor / customer you would like your website to serve. Understanding your ideal customer's pain points, goals, and demographics will help us create messaging and campaigns that get results.
A Brand Script is a crystal-clear written explanation of the problems your customers face and how you help solve those customers, thus creating value and brand authority. This brand script will be used on your website, email campaigns, and other content or collateral.
Our team will setup HubSpot Marketing Starter. This is a third-party software that is required for our team to execute eCommerce Enablement services. Starting at $50/month for 1,000 contacts, this powerful software allows us to create forms, email campaigns, and chat bots that will drive customer engagement with your webstore. Click here to get started with HubSpot.
Our team will help define your customer's buying journey and online sales funnel by better understanding who uses the website and what do they need out of an online purchasing process. This will result in a campaign strategy presentation outlining all recommended actions to establish customer adoption of the webstore, resulting in increased traffic and sales.
We believe in a long-term vision with short-term goals. Our team will create 90-day campaign goals that will help you measure the success and ROI of our services. Our custom dashboard will combine customer data from your EvoX webstore, Google Analytics, and HubSpot to give you a crystal clear picture of your results. Your Spinstak marketing manager will help you make sense of the dashboard on a weekly check-in call as well as advise actions that relate to your goals.
It's important to identify the different types of buyers using your platform in order to create effective communication strategies and incentives. Using our buyer personas, we will further define online user roles that we can use in our adoption campaign. These segments can by based on customer type (B2B, B2C, manufacturer, contractor, etc.) or product type (electrical, plumbing).
Regular articles that educate and enlighten customers and prospects will continue to drive both organic and referral traffic to your site from email and social media. Blog articles (requires HubSpot professional) become the heart of a well-oiled communication strategy, enabling your team to send relevant, helpful content that leads to better customer engagement, trust, and satisfaction.
Utilizing HubSpot email automation, we can create monthly or quarterly email journeys that will help you bring awareness to a particular product category, manufacturer, or it can be used to automatically re-engage lapsed accounts. Once setup, these workflows can be duplicated, edited, and recycled again and again to bring customers back to your webstore.
In order to achieve page-one Google results for a particular key word, you must develop copy, helpful content, and backlinks to other authoritative websites. This is done with some research, search-engine-optimization (H1 tags, meta-data, etc.), and some a backlink reference strategy. SEO results can take months to realize, but once you own a place on page-one, it can become one of your most valuable assets.
Hours are the fuel that powers this marketing engine. You decide how fast you want to go.
Everything in Starter plus:
Everything in Professional plus:
Our team is trained in the Storybrand methodology, popularized by Donald Miller, which helps companies clarify their message, eliminate confusion, and drive growth.
Our distributor communication strategies will consistently engage your customer base while also nurturing leads who may not be ready to buy. Email marketing, promotions, and newsletters.
Work with manufacturer partners to execute campaigns designed to accelerate sales utilizing search, banners, email workflows, and product swaps online. Automate and track the results.