Computers Unlimited, makers of TIMS software, has partnered with ES Tech Group, makers of EvolutionX eCommerce, to create fully integrates eCommerce solution for welding and gas distributors in North...

Alex Kalvin has over thirteen years of sales experience with the last eight spent specifically selling and managing SaaS. He entered software sales in the startup world selling and managing a quick...

eCommerce webstores should designed around the rule of three; a customer should be able to find and purchase a product within three clicks. One click to the website, one click on the product listing, and...

NetPlus Alliance is a buying group for industrial distributors in North America with a passion for helping businesses succeed. ES Tech Group recently joined the buying group as a preferred business...

Abandoned carts are often considered an unavoidable result of running an eCommerce store. According to Forrester Research, eCommerce businesses are losing $18 billion in sales a year because 69.5% of all...

The past 18 months have seen an unprecedented shift towards online sales, not just for B2C but also for B2B business models. With change happening this fast, it can be challenging to keep up with...

On this episode, Matt and Dave sit down to discuss why distributor marketing sucks and what to do about it. This is the first episode in a five-part series on distributor marketing best-practices. Today...

On this episode, Matt and Dave sit down to discuss why distributor marketing sucks and what to do about it. This is the first episode in a five-part series on distributor marketing best-practices. Today...

FOR IMMEDIATE RELEASE 

Today we're joined in the pub with Ateesh Vankayala, Head of Digital Marketing, eCommerce, and Product Information at Bunzl Distribution and formerly Grainger. We have a spirited conversation about what...

Congratulations, GAWDA!From All of us, to All of you – the all-volunteer Leadership Team, the volunteer Educational Track presenters, GAWDA’s Headquarters Staff, and the hundreds of GAWDA Distributor and...

On this episode, we sit down in the pub with David Gordon from Channel Marketing Group and Electrical Trends to discuss the slow erosion of small distributor customers to self-servicing eCommerce...

We're continuing our series on the eComm-Wheel of Growth, and in this article we're going to help you put together a (dream) team to ensure the success of your B2B eCommerce webstore.

On this episode, Matt and Dave sit down to discuss the leadership, staff, and project ownership needed to build, launch, and grow a B2B eCommerce website.

Paddy, co-founder of ES Tech Group and EvolutionX joins us in the Pub to discuss the early days of ES Tech Group and the ever-changing sales climate.

Are you thinking about building an eCommerce website for your traditional distribution business? Pump the brakes! Before you touch one line of code, let's make sure you know who you're building it for.

Do you remember your 5th grade math class? Whether that was 20 years ago or 50, one thing you’ll notice is the way they teach math today is much different from the way you learned it. If you have tried...

We're joined in the virtual pub by Matt Christensen from Distributor Data Solutions (DDS) to discuss all things related to manufacturer product content for B2B eCommerce websites.

"If you build it, they will come (and use it)" only works in A Field of Dreams. You know, the 1989 film starring Kevin Costner? In this cinematic classic, Iowa farmer Ray Kinsella (played by Costner)...

An evolution in Distributor eCommerce

For Immediate Release

Every good story has a hero.

The best industrial distributors in the business admit there have been times their sales and marketing...

Print is NOT Dead.

You may have heard otherwise and are hesitant to believe it. You’re not alone. Many educated and successful distributors have accepted the notion that printed catalogs have gone the...

“Will you read me a bedtime story?”

Do you remember asking that question to your parents each night when you were a youngin? Maybe you have little ones of your own who always request to hear a story...

Marketing has changed.

Sure, the foundation is the same and the goal is still to communicate with buyers and sell products. But the way that we do that has evolved. Why? Because consumers have evolved. ...

Do you feel like your digital network needs a makeover?

You want to keep up-to-date on news, thought-leaders, events, and technologies in your niche safety industry.

You want to better utilize your...

You’ve probably heard us talk a lot about Inbound Marketing, so you may have an idea about what it is and why you need it. Chances are, you were surprised to discover how much work is involved in running...

I know... you're sick of hearing it, right? These entitled, self-absorbed, "kids" are one day going to be your customers, and you better get ready to meet them on their terms. The story has been written...

So much of today’s content is struggling to find its place among the ever growing void that is the world wide web. With big businesses already claiming some of the top spots in industry authority and...

I have a guilty confession.

I know I’m not supposed to say this. But…

I like Wal-Mart.

I do -- I’ll admit it! Yea, I know they haven’t always treated their employees well (they’re better now). Yea, I...

[updated November 22, 2017]

Fundamental Success Principle: Take care of your staff, and they will take care of your customers.

What kind of culture are you cultivating in your industrial supply company?...

Feeling like a winner!

You’ve come away from the show feeling like a champion: the trade show booth looked amazing—attracting more visitors than you even imagined—and your team managed to scan an...

Hosting a trade show booth takes a lot of hard work and investment but done right, the benefits can far outweigh the costs.

So much is involved in bringing it all together—from planning and preparation,...

Have you ever struggled with balancing your work load, prioritizing projects and tasks, and keeping track of your time and files?

Good. I’m not alone.

Teaching a lesson on time management and...

These days, industrial buyers are constantly bombarded with emails and information from dozens of industrial suppliers and distributors, each claiming that their product or service is exactly what the...

Do you hear that? It’s the sound of your to-do list growing by the second as you try to finish up the presentation your boss asked you to complete in three days even though he knew over a month ago this...

Learn how to use supplier co-op dollars to pay for your next catalog or website project.

When last did you collect co-op dollars from the suppliers featured in your marketing efforts? The process of...

Whether you need printed or online material, content is the underlying requirement. Catalogs, brochures, email blasts, blog articles, white papers and more all require content to attract potential...