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by Matt Johnson, on Mar 3, 2020 11:41:58 AM

If you're a local, independent distributor, sometimes it can feel like the walls are closing in. From online retailers to global brands, the competition is fierce. The water may be …

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by Matt Johnson, on Feb 14, 2020 3:09:34 PM

Distributors who fail to deliver an omni-channel sales and marketing experience may soon go the way of the dinosaur. Today, it's more important than ever for traditional sales reps to …

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by Matt Johnson, on Feb 3, 2020 3:33:01 PM

What if I told you that your customers don't always purchase the best products at the best prices? In fact, nine times out of ten, suppliers are chosen based on …

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Topics:Digital MarketingLeadership

by Matt Johnson, on Jan 27, 2020 7:30:00 AM

Every industrial distributor knows eCommerce should be an important part of their business, but very few can actually get the boat out of the harbor, and even fewer can say …

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Topics:eCommerceLeadership

by Matt Johnson, on Aug 17, 2019 8:48:11 AM

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this …

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Topics:Catalog DevelopmenteCommerceDigital MarketingLeadership

by Matt Johnson, on Jul 23, 2019 12:35:36 PM

Should you use an open source, bolt-on, or speciality platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and source of …

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Topics:eCommerceDigital MarketingLeadership

by Matt Johnson, on Jul 9, 2019 8:53:37 PM

We can learn a lot from Amazon about any number of eCommerce best practices, but the number one thing that stands out is their customer-centric approach to management and innovation …

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Topics:eCommerceDigital MarketingLeadership

by Matt Johnson, on Jun 27, 2019 10:13:52 AM

Independent distributors are at a crossroads when it comes to eCommerce. What's going to happen if you fail to adapt to new buyers, new technology, and new expectations for your …

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Topics:eCommerceDigital MarketingLeadership

by Matt Johnson, on Mar 7, 2019 5:06:06 PM

What does it take to run an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as …

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Topics:Catalog DevelopmenteCommerceDigital MarketingLeadership

by Matt Johnson, on Feb 13, 2019 3:22:19 PM

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute …

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Topics:Catalog DevelopmenteCommerceDigital MarketingLeadership